There are three steps in particular that’ll help make your relationship with your customers as strong as possible before you’re even introduced. The art of seduction requires careful planning. Helping your customers fall in love with you is a bit like a romantic seduction. Happy and satisfied customers are much more likely to sing your brand’s praises to their family and friends, and will have a stronger brand loyalty.īuilding a loyalty program designed to create raving fans is like drafting your best customers into a miniature marketing army - an army made up of devoted brand ambassadors who happily work around-the clock to get you more customers. How do you do that? Simple: make your customers fall in love with you. This is why you need to embrace WOM right now, place it in the center of your overall marketing strategy, and work hard to increase it. WOM will bring in loyal customers and increase customer retention rate.Īnd when you add solid WOM to proven techniques to increase the value of your sales and carefully analyze what your competitors are doing right (and wrong), you’ve hit on a winning combination that the competition won’t be able to beat. What’s more, according to the Wharton School of Business, a customer you acquire from WOM has a 16-25% higher lifetime value than those you acquire from other sources. In fact, it’s more effective than any other kind of marketing, according to Nielsen, which found that 84% of consumers all over the world trust recommendations from friends and loved ones. … WOMM is about harnessing the power of people to build brand awareness and loyal customers.Īnd make no mistake: WOMM is truly powerful. WOMMA, the Word of Mouth Marketing Association, defines it as any business action that earns a customer recommendation. Identifying your influencers and coming up with a story that is interesting, relevant and authentic that ladders back to qualities of your brand and then sharing that story as much as possible. Ted Wright, WOMM pioneer and author of the book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth, defines word of mouth marketing this way: So what exactly is word of mouth? How does it increase customer loyalty? And what does it have to do with making your customers fall in love with you? In my experience, when I really focus on and value the things that positive word of mouth does for my brand - either this blog or any of the successful businesses I’ve co-founded - that word-of-mouth buzz tends to increase. You know how the things you pay a lot of attention to and value most of all tend to increase in value? I’ve found that principle applies just as much to business as to the rest of life. Great word of mouth (WOM) is a priceless asset for any small business, and word of mouth marketing (WOMM) is hands-down the most effective and reliable type of marketing. Recognize the Value of Word of Mouth Marketing. If you’re ready to help your customers fall in love with your business, then read on for ten ways to do just that. Turns out, it costs six to seven times more to acquire a new customer than it does to retain an existing one. Smart business owners know that every customer relationship lost, either to a competitor or otherwise, costs them an average of $289 each year.Īnd if you’re thinking you can just make up for that cost with new customers, think again. In fact, 81% of companies who provide great customer experiences and customer satisfaction do much better than their competitors, according to the 2009 “Customer Experience Maturity Monitor” report from the Peppers & Rogers Group. It’s a great opportunity for an agile brand to outshine the competition and achieve ever-higher levels of success. ” But when you get right down to it, not all that many brands are actually doing it. One thing I’ve noticed lately is that everyone is talking about making a business and its marketing “customer-centered. You’ve got to help your customers fall in love with your business. If you want a successful online business these days, it’s not enough to simply close the sale.
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